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- Title
Models of Projected Image Formation of Destinations and Accommodation Establishments. An Analysis of Tour Operator Control in Promotion and Price Strategies.
- Authors
Picazo, Patricia
- Abstract
The article presents the result of an analysis of the tour operator's strategies towards controlling the promotion and prices of tourist destinations. The findings include the economic impact of brands developed by tour operators belonging to hotel chains, the move of tour operator to increase their margins of the package holiday, and the relevance of gyms Spa and Wellness in the health and well-being of tourists.
- Subjects
TOUR brokers &; operators; PROMOTIONAL products; TRAVEL -- Marketing; SALES promotion; TOURS; ECONOMIC impact; HOTEL chains; HOTEL customer services; PRICES
- Publication
European Journal of Tourism Research, 2016, Vol 14, p110
- ISSN
1994-7658
- Publication type
Article
- DOI
10.54055/ejtr.v14i.248