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- Title
Leveraging Sport Events for Participation.
- Authors
Taks, Marijke; Misener, Laura; Chalip, Laurence; Green, B. Christine
- Abstract
It is often claimed that sport events can stimulate interest and consequent participation in sport. The data on this matter are inconclusive, although the weight of evidence suggests that sport events can sometimes encourage slightly more sport participation from those who already participate, but do not typically attract new participants. The recent development of strategic leverage as a means to coax desired outcomes from sport events is used here to frame a threephase study examining the potentials to leverage medium sized sport events to build sport participation. In Phase one, outcome evaluations were conducted for two Ontario based events. No strategic leveraging to build sport participation was found in either instance, although there were haphazard participation outcomes, some of which were negative. Nevertheless, stakeholders agreed that leveraging had been a missed opportunity. In Phase two, twelve experts representing different fields of endeavour participated in a workshop to identify the necessary and sufficient means to leverage sport events to build participation. This resulted in a general model that is being tested using an action research project in which athletics and gymnastics are endeavouring to leverage the International Children's Games to build participation in those sports in the host community. Both sports are finding that strategic leverage requires them to go beyond their normal member recruitment methods, which they are finding difficult.
- Subjects
SPORTS events; SPORTS participation; STAKEHOLDERS; ACTION research; GYMNASTICS; SOCIAL conditions in Canada
- Publication
Canadian Journal of Social Research, 2013, Vol 3, Issue 1, p12
- ISSN
1920-2121
- Publication type
Article