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- Title
Social Commerce in the Digital Age: Analysis of Adoption Differences among Consumers in Malaysia and Nepal.
- Authors
Kassim, Erne Suzila; Bhattarai, Raj Kumar; Zamzuri, Norol Hamiza; Othman, Abdul Kadir
- Abstract
This study examines social commerce adoption in Malaysia and Nepal. Both nations are in the group of developing countries but information and communication technology levels are quite significantly different. Given the different level of access to ICT we aim to investigate how consumers in these two countries adopt social commerce by focusing on their acceptance of the process quality, communication quality, security and privacy, service quality and continuance. Using the survey method, data was collected from social commerce users in both countries. The results show no significant differences in the scores of communications, service quality and continuance adoption. However, there are significant differences in how they perceive the process quality and security in social commerce.
- Subjects
MALAYSIA; NEPAL; DIGITAL technology; ELECTRONIC commerce; COMMUNICATION methodology; ECONOMIC policy
- Publication
Pertanika Journal of Social Sciences & Humanities, 2017, Vol 25 S, p309
- ISSN
0128-7702
- Publication type
Article