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- Title
Theorization the Use of Podcasts as an Alternative Medium of Da'wah and its Impact on the Audience: The Case of Indonesia.
- Authors
Hidayah, Arina Rohmatul
- Abstract
The purpose of this research is to provide novelty in the study of communication science, especially on the role of new media, namely podcasts as a medium of da'wah, which so far has not been widely studied. Through a phenomenological approach and conducted interviews with two uploaders da'wah content of Baha'uddin Nursalim, and two active listeners, the results obtained that podcast as an alternative medium of da'wah is a message about society's civilization towards the need for auditory media to obtain religious content is increasing. Moreover, users and listeners are considered quite active in choosing an effective medium of da'wah because podcasts provide several advantages during high community mobility and an adaptive and dominative effort to strengthen the existence of Nahdlatul Ulama organizations in the digital era.
- Subjects
DIGITAL communications; PODCASTING; DA'WAH (Islam); NAHDLATUL Ulama (Organization); COMMUNICATION
- Publication
Pertanika Journal of Social Sciences & Humanities, 2021, Vol 29, Issue 4, p2635
- ISSN
0128-7702
- Publication type
Article
- DOI
10.47836/pjssh.29.4.29