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- Title
Virtual Reality Users' Stress Reduction and Sport Participation Intention: Effects of Sensation Seeking and Sense of Presence.
- Authors
Geumchan Hwang; Kyu-soo Chung
- Abstract
The purpose of the study was to examine how Virtual Reality (VR) sport game users' sensation seeking (high/low), sense of presence (high/low), and perceived risk of sport (high/low) affect stress reduction and intention to participate in sport activities while controlling for sport involvement. Eighty-eight college students participated in data collection and data was analyzed using a three-way multivariate analysis of covariance. The results of the study revealed that sensation seeking produced a significant multivariate effect on stress reduction and intention to participate in sport activities. Sense of presence and perceived risk of sport, however, produced no such significant multivariate effect. In the following analysis of variance, there were univariate effects of sense of presence and sensation seeking on stress reduction and participation intention, respectively. This study provides sport marketers with practical information for developing strategies to facilitate participation in sport activities through VR sport games. This study also offers an opportunity for coaches and administrators in sport organizations to develop a training or an education program. Finally, the results of the study can be utilized as a therapeutic modality to safely expose people who have phobias or aversions to speed or heights.
- Subjects
PREVENTION of psychological stress; SPORTS participation; STATISTICS; WELL-being; PSYCHOLOGY of college students; VIRTUAL reality; ATTITUDE (Psychology); MULTIVARIATE analysis; PLEASURE; RISK perception; DESCRIPTIVE statistics; ANALYSIS of covariance; STRESS management; INTENTION; EXERCISE video games
- Publication
Journal of Sport Behavior, 2023, Vol 46, Issue 1, p56
- ISSN
0162-7341
- Publication type
Article