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- Title
DON'T FORGET THE LETTERHEAD.
- Authors
Belew, Dewayne; Lewis, Melissa
- Abstract
This article focuses on the effectiveness of the hospital letterhead as a communication tool for the Bradley Memorial Hospital in Cleveland, Tennessee. The article explains the primary features of the letterhead, including a two color logo, a four word statement that positions the organization as a cutting edge medical facility that serves a five county region, and highlights the awards the organization has received in recognition of its excellence as a health service provider. The authors suggest that effective letterhead and logo design can be a successful and economical marketing tool for hospitals feeling the pinch of reduced marketing budgets.
- Subjects
CLEVELAND (Tenn.); TENNESSEE; HOSPITALS; LETTERHEADS; LOGOTYPES (Printing); BRADLEY Memorial Hospital (Cleveland, Tenn.); MARKETING
- Publication
Journal of Health Care Marketing, 1996, Vol 16, Issue 2, p9
- ISSN
0737-3252
- Publication type
Article