We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Wanted--Doctors Who Care.
- Authors
Lovdal, Lynn T.; Pearson, Ron
- Abstract
A study conducted to determine what consumers value in doctors' behavior. Results indicate that consumers in the sample population studied prefer doctors who are friendly and caring as well as those who are technically competent. However, these respondents reported less favorable opinions about doctors' friendliness (i.e., affective behavior) than they did about doctors' competence (i.e., instrumental behavior).
- Subjects
OHIO; PHYSICIAN-patient relations; CONSUMER preferences; HUMAN behavior; RURAL hospitals; HEALTH care industry; OPERANT behavior; PSYCHOLOGY of physicians; CONSUMER research; FACTOR analysis
- Publication
Journal of Health Care Marketing, 1989, Vol 9, Issue 1, p37
- ISSN
0737-3252
- Publication type
Article