Found: 299
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System dynamics modeling of engineering change management in a collaborative environment.
- Published in:
- International Journal of Advanced Manufacturing Technology, 2011, v. 55, n. 9-12, p. 1225, doi. 10.1007/s00170-010-3143-z
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- Article
Misguided marketing moment.
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- Marketing Research, 2009, v. 21, n. 1, p. 4
- Publication type:
- Article
Marketing segmentation misfire.
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- Marketing Research, 2008, v. 20, n. 4, p. 4
- Publication type:
- Article
The Role of Fashion Brand Authenticity in Product Management: A Holistic Marketing Approach.
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- Journal of Product Innovation Management, 2015, v. 32, n. 2, p. 233, doi. 10.1111/jpim.12175
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- Article
Exploring the Nonlinear Impact of Organizational Integration on New Product Market Success.
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- Journal of Product Innovation Management, 2015, v. 32, n. 2, p. 279, doi. 10.1111/jpim.12243
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- Publication type:
- Article
Two Sides of the Same Coin: How Do Different Dimensions of Product Program Innovativeness Affect Customer Loyalty? Two Sides of the Same Coin: How Do Different Dimensions of Product Program Innovativeness Affect Customer Loyalty?
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- Journal of Product Innovation Management, 2013, v. 30, n. 3, p. 516, doi. 10.1111/jpim.12006
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- Publication type:
- Article
Integrating Multiple Stakeholder Issues in New Product Development: An Exploration Integrating Multiple Stakeholder Issues in New Product Development: An Exploration.
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- Journal of Product Innovation Management, 2013, v. 30, n. 2, p. 364, doi. 10.1111/j.1540-5885.2012.01004.x
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- Publication type:
- Article
Improving Marketing's Contribution to New Product Development.
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- Journal of Product Innovation Management, 2013, v. 30, n. 2, p. 298, doi. 10.1111/j.1540-5885.2012.01010.x
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- Publication type:
- Article
Narrative Transportation in Concept Tests for Really New Products: The Moderating Effect of Reader-Protagonist Similarity Narrative Transportation in Concept Tests for Really New Products: The Moderating Effect of Reader-Protagonist Similarity.
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- Journal of Product Innovation Management, 2012, v. 29, p. 157, doi. 10.1111/j.1540-5885.2012.00961.x
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- Publication type:
- Article
Imagination Difficulty and New Product Evaluation.
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- Journal of Product Innovation Management, 2012, v. 29, p. 76, doi. 10.1111/j.1540-5885.2012.00951.x
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- Publication type:
- Article
Technological and Design Innovation Effects in Regional New Product Rollouts: A European Illustration Technological and Design Innovation Effects in Regional New Product Rollouts: A European Illustration.
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- Journal of Product Innovation Management, 2012, v. 29, n. 6, p. 1047, doi. 10.1111/j.1540-5885.2012.00952.x
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- Publication type:
- Article
The Evolution of Simplicity and Meaning.
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- Journal of Product Innovation Management, 2012, v. 29, n. 3, p. 352, doi. 10.1111/j.1540-5885.2012.00906.x
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- Publication type:
- Article
The Mixed Blessings of Technological Innovativeness for the Commercial Success of New Products.
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- Journal of Product Innovation Management, 2011, n. s1, p. 28, doi. 10.1111/j.1540-5885.2011.00859.x
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- Publication type:
- Article
Managing Seller–Buyer Relationships during New Product Development.
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- Journal of Product Innovation Management, 2009, v. 26, n. 5, p. 566, doi. 10.1111/j.1540-5885.2009.00681.x
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- Publication type:
- Article
Information, Promotion, and the Adoption of Innovative Consumer Durables.
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- Journal of Product Innovation Management, 2009, v. 26, n. 4, p. 441, doi. 10.1111/j.1540-5885.2009.00670.x
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- Publication type:
- Article
The Relative Importance of Interfirm Relationships and Knowledge Transfer for New Product Development Success.
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- Journal of Product Innovation Management, 2007, v. 24, n. 2, p. 117, doi. 10.1111/j.1540-5885.2007.00238.x
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- Publication type:
- Article
Toward a Model of New Product Preannouncement Timing.
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- Journal of Product Innovation Management, 1997, v. 14, n. 1, p. 4, doi. 10.1016/S0737-6782(96)00092-6
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- Publication type:
- Article
Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities.
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- Marketing Letters, 2007, v. 18, n. 1/2, p. 15, doi. 10.1007/s11002-006-9009-3
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- Publication type:
- Article
A FRAMEWORK FOR SIMULTANEOUS RECOGNITION OF PART FAMILIES AND OPERATION GROUPS FOR DRIVING A RECONFIGURABLE MANUFACTURING SYSTEM.
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- Advances in Production Engineering & Management, 2010, v. 5, n. 1, p. 45
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- Publication type:
- Article
First Movers and Performance: Timing Is Everything.
- Published in:
- Academy of Management Review, 2008, v. 33, n. 1, p. 267, doi. 10.5465/AMR.2008.27752850
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- Publication type:
- Article
MARKETING DETERMINANTS OF BRAND.
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- Interdisciplinary Management Research, 2011, v. 7, p. 86
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- Publication type:
- Article
ORGANIZATION AND APPLICATION OF INFORMATION TECHNOLOGIES IN ENTERPRISES OF HERZEGOVINA REGION.
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- Interdisciplinary Management Research, 2009, v. 5, p. 185
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- Publication type:
- Article
HOW DO CONSUMERS EVALUATE BRAND EXTENSIONS-RESEARCH FINDINGS FROM INDIA.
- Published in:
- Journal of Services Research, 2008, v. 8, n. 1, p. 43
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- Publication type:
- Article
What Are We Really Good At? Product Strategy with Uncertain Capabilities.
- Published in:
- Marketing Science, 2018, v. 37, n. 2, p. 294, doi. 10.1287/mksc.2017.1068
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- Publication type:
- Article
Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty.
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- Marketing Science, 2013, v. 32, n. 2, p. 342, doi. 10.1287/mksc.1120.0762
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- Publication type:
- Article
Can Brand Extension Signal Product Quality?
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- Marketing Science, 2012, v. 31, n. 5, p. 756, doi. 10.1287/mksc.1120.0723
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- Publication type:
- Article
Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category.
- Published in:
- Marketing Science, 2009, v. 28, n. 2, p. 356, doi. 10.1287/mksc.1080.0403
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- Publication type:
- Article
Limited Edition Products: When and When Not to Offer Them.
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- Marketing Science, 2009, v. 28, n. 2, p. 336, doi. 10.1287/mksc.1080.0401
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- Publication type:
- Article
Building Brands.
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- Marketing Science, 2008, v. 27, n. 6, p. 1036, doi. 10.1287/mksc.1080.0358
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- Publication type:
- Article
Estimating Willingness to Pay with Exaggeration Bias-Corrected Contingent Valuation Method.
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- Marketing Science, 2008, v. 27, n. 4, p. 691, doi. 10.1287/mksc.1070.0321
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- Publication type:
- Article
Pioneering Orientation and Firm Growth: Knowing When and to What Degree Pioneering Makes Sense.
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- Journal of Management, 2012, v. 38, n. 5, p. 1517, doi. 10.1177/0149206310380249
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- Publication type:
- Article
Demand-side inertia factors and their benefits for innovativeness.
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- Journal of the Academy of Marketing Science, 2013, v. 41, n. 6, p. 649, doi. 10.1007/s11747-013-0332-y
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- Publication type:
- Article
Innovativeness and new product success: insights from the cumulative evidence.
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- Journal of the Academy of Marketing Science, 2007, v. 35, n. 1, p. 35, doi. 10.1007/s11747-006-0014-0
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- Publication type:
- Article
Does innate consumer innovativeness relate to new product/ service adoption behavior? The intervening role of social learning via vicarious innovativeness.
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- Journal of the Academy of Marketing Science, 2007, v. 35, n. 1, p. 63, doi. 10.1007/s11747-006-0007-z
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- Publication type:
- Article
Issues, Responsibilities and Identities: A Distributed Leadership Perspective on Biotechnology R&D Management.
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- Creativity & Innovation Management, 2011, v. 20, n. 3, p. 157, doi. 10.1111/j.1467-8691.2011.00604.x
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- Publication type:
- Article
Call Centres: Pre-evaluation of their Usefulness in Local Government.
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- Creativity & Innovation Management, 2000, v. 9, n. 4, p. 227, doi. 10.1111/1467-8691.00196
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- Article
Brand Extension Strategy : Literature Review and Conceptual Model Development.
- Published in:
- ASBM Journal of Management, 2016, v. 9, n. 2, p. 92
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- Article
EDITORIAL - 15TH SPECIAL ISSUE FOR THE ISPIM.
- Published in:
- International Journal of Innovation Management, 2016, v. 20, n. 5, p. -1, doi. 10.1142/S1363919616020023
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- Publication type:
- Article
AN EXTENDED CONCEPTUAL FRAMEWORK FOR PRODUCT-MARKET INNOVATION.
- Published in:
- International Journal of Innovation Management, 2016, v. 20, n. 5, p. -1, doi. 10.1142/S1363919616400089
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- Publication type:
- Article
SOCIAL CAPITAL, CREATIVITY, AND NEW PRODUCT ADVANTAGE: AN EMPIRICAL STUDY.
- Published in:
- International Journal of Electronic Business Management, 2010, v. 8, n. 1, p. 43
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- Publication type:
- Article
how to sell a new product to industry: eight guidelines for industrial innovators.
- Published in:
- Advanced Management Journal (03621863), 1976, v. 41, n. 3, p. 23
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- Publication type:
- Article
Toward market acceptance of new products.
- Published in:
- Advanced Management Journal (03621863), 1974, v. 39, n. 2, p. 51
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- Publication type:
- Article
WHAT SHOULD YOU DO WHEN YOUR COMPETITORS SEND IN THE CLONES?
- Published in:
- Marketing Science, 1994, v. 13, n. 4, p. 392, doi. 10.1287/mksc.13.4.392
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- Publication type:
- Article
USING LABORATORY EXPERIMENTAL AUCTIONS IN MARKETING RESEARCH: A CASE STUDY OF NEW PACKAGING FOR FRESH BEEF.
- Published in:
- 1993
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- Publication type:
- Case Study
FORECASTING NEW PRODUCT SALES FROM LIKELIHOOD OF PURCHASE RATINGS: REPLY.
- Published in:
- Marketing Science, 1986, v. 5, n. 4, p. 389, doi. 10.1287/mksc.5.4.372
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- Publication type:
- Article
FORECASTING NEW PRODUCT SALES FROM LIKELIHOOD OF PURCHASE RATINGS: COMMENTARY.
- Published in:
- Marketing Science, 1986, v. 5, n. 4, p. 387, doi. 10.1287/mksc.5.4.387
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- Publication type:
- Article
The Value of Marketing Crowdsourced New Products as Such: Evidence from Two Randomized Field Experiments.
- Published in:
- Journal of Marketing Research (JMR), 2017, v. 54, n. 4, p. 525, doi. 10.1509/jmr.15.0244
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- Publication type:
- Article
Improving Prelaunch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors.
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- Journal of Marketing Research (JMR), 2013, v. 50, n. 6, p. 675, doi. 10.1509/jmr.11.0508
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- Publication type:
- Article
Dynamic Effectiveness of Advertising and Word of Mouth in Sequential Distribution of New Products.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 4, p. 469, doi. 10.1509/jmr.07.0441
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- Publication type:
- Article
The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 3, p. 373, doi. 10.1509/jmr.07.0418
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- Publication type:
- Article