Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleLETTERS TO THE EDITOR.AuthorsMcGovern, R. G.; McCarthy, E. J.AbstractThe article presents letters to the editor in response to articles published in the April 1965 issue of the "Journal of Marketing."SubjectsLETTERS to the editor; PACKAGING; RIESMAN, David, 1909-2002; INDUSTRIAL management; MARKETING educationPublicationJournal of Marketing, 1965, Vol 29, Issue 4, p106ISSN0022-2429Publication typeLetterDOI10.1177/002224296502900427