Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleCASES IN SALES MANAGEMENT.AuthorsFrederick, Donald G.; Payne, Stanley L.AbstractThe article reviews the book "Cases in Sales Management," by J. Sterling Livingston and Robert T. Davis.SubjectsCASES in Sales Management (Book); LIVINGSTON, J. Sterling; DAVIS, Robert J.; SALES management; NONFICTIONPublicationJournal of Marketing, 1963, Vol 27, Issue 2, p119ISSN0022-2429Publication typeBook ReviewDOI10.1177/002224296302700226