Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleGAMES AND DECISIONS: INTRODUCTION AND CRITICAL SURVEY.AuthorsFerber, Robert; Dunn, S. WatsonAbstractThe article presents a review of the book "Games and Decisions: Introduction and Critical Survey," by R. Duncan Luce and Howard Raiffa.SubjectsGAMES &; Decisions: Introduction &; Critical Survey (Book); LUCE, R. Duncan; RAIFFA, Howard, 1924-2016; BUSINESS literature; NONFICTIONPublicationJournal of Marketing, 1959, Vol 23, Issue 4, p469ISSN0022-2429Publication typeBook ReviewDOI10.2307/1247425