Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleWhat is the glamor of black‐and‐white? The effect of color design on evaluations of luxury brand ads.AuthorsWang, Yu; Wang, Tao; Mu, Wenlong; Sun, YifanPublicationJournal of Consumer Behaviour, 2022, Vol 21, Issue 5, p973ISSN1472-0817Publication typeArticleDOI10.1002/cb.2030