Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitlePurchasing social attention by tipping: Materialism predicts online tipping in live‐streaming platform through self‐enhancement motive.AuthorsWu, Yang; Niu, Gengfeng; Chen, Zhenzhen; Zhang, DongjingPublicationJournal of Consumer Behaviour, 2022, Vol 21, Issue 3, p468ISSN1472-0817Publication typeArticleDOI10.1002/cb.1973