We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Commentary. Effective communication during an influenza pandemic: the value of using a crisis and emergency risk communication framework.
- Authors
Reynolds B; Quinn SC
- Abstract
During a crisis, an open and empathetic style of communication that engenders the public's trust is the most effective when officials are attempting to galvanize the population to take a positive action or refrain from a harmful act. Although trust is imperative in a crisis, public suspicions of scientific experts and government are increasing for a variety of reasons, including access to more sources of conflicting information, a reduction in the use of scientific reasoning in decision making, and political infighting. Trust and credibility -- which are demonstrated through empathy and caring, competence and expertise, honesty and openness, and dedication and commitment -- are essential elements of persuasive communication.
- Publication
Health Promotion Practice, 2008, Vol 9, p13S
- ISSN
1524-8399
- Publication type
Journal Article
- DOI
10.1177/1524839908325267