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- Title
La publicidad con pretendida finalidad sanitaria en la radio española. Un análisis empírico por tipo de emisora.
- Authors
Molina, Clara Muela; Oliver, Salvador Perelló
- Abstract
The current article shows that a large extent of the radio advertising of products related to health infringe the current legislation. The analysis of a sample of 430 different commercials, 1,664 taking into account their broadcasting frequency, has permitted to identify the four categories of product which gather the illicit claims: food, beverage, beauty and hygiene and health. The proportion of deceptions for every illicit radio spots reaches 3.99 in the generalist radio and 2.2 in the thematic radio. The most frequent type of deceit refers to products which supposedly provide a sure relief or certain cures.
- Subjects
SPAIN; RADIO advertising; CHARTS, diagrams, etc.; ADVERTISING; HEALTH products; HEALTH product laws; RADIO broadcasting research; DECEPTION; SELF-regulation in advertising; ADVERTISING laws
- Publication
Comunicación y Sociedad, 2011, Vol 24, Issue 2, p371
- ISSN
0214-0039
- Publication type
Article