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- Title
Ways to improve logistics for the benefit of the producers' foreign customers.
- Authors
BĂLĂŞESCU, Marius
- Abstract
This study is aimed at the optimization of logistics services for foreign clients. The main objectives of the investigation are: the measurement of the logistics service level for a company's external clients, assessing the current potential of the logistics service strategy offered by the foreign customers' companies, creating a strategy that targets the improvement of the quality of foreign customer service. The instruments used in the analysis can be classified into three major categories: the company's economic results expressed by the measurement of such variables as service level, information from foreign customers consisting of their findings on the investigated matters; conceptual resources regarding the analysis of the customer logistics service level.
- Subjects
LOGISTICS management; CUSTOMER services; RESOURCE management; STRATEGIC planning; BUSINESS models
- Publication
Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2016, Vol 9, Issue 2, p11
- ISSN
2065-2194
- Publication type
Article