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- Title
Local IT company facing the challenge to develop on medium-term.
- Authors
BUCS, Lóránt; GRĂDINARU, Evelina; BRĂTUCU, Gabriel
- Abstract
This article intends to outline the challenges faced by a local IT company in his battle to stay on the market on medium-term. There will be revealed the challenges the company is facing and also the ways to adapt to the changing world of the internet sells and e-commerce. There will be presented a short history of the founding and the evolution of the company on the local IT market in Covasna county pointing out the relevant events which have marked the life of the company during the years. There will be presented a short review of the competition on the market and the marketing strategy and policies which the company is using to be able to face the new challenges.
- Subjects
SENSO Ltd.; ECONOMIC competition; MARKETING strategy; ELECTRONIC commerce; COMPUTER input-output equipment; MARKETING
- Publication
Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2016, Vol 9, Issue 1, p107
- ISSN
2065-2194
- Publication type
Article