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- Title
PRICING POLICY AND STRATEGIES FOR CONSUMER HIGH-TECH PRODUCTS.
- Authors
DOVLEAC, Lavinia
- Abstract
This paper highlights the complex process of price setting for consumer high-tech products. These prices are highly influenced by some external factors from the economic and social environment. The main objective of this paper is to establish the most effective pricing policies and strategies used by high-tech companies of various sizes. Decisions about price fixing for consumer high-technology products are largely influenced by consumer behaviour, too.
- Subjects
MARKETING strategy; PRICE fixing; CONSUMER behavior; SOCIAL context; DECISION making in marketing; HIGH technology; COMMERCIAL products
- Publication
Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2014, Vol 7, Issue 1, p37
- ISSN
2065-2194
- Publication type
Article