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- Title
L'entreprise solidaire - identité, pratiques et stratégies de communication.
- Authors
Popescu-Jourdy, Dana; Vercher, Elisabeth
- Abstract
Our research questions the practices and discourses build by firms in the area of solidarity. It fits into a wider reflection inside a work about the paradigm of solidarity and the specifics of what we call the solidary communication. The question here is in which way a company that develops some projects and values in the domain of solidarity can generate new forms of rationalization of the actions in solidarity and humanitarian field (in the Weberian sense), and also new relationships between ethics and economics. We believe that this form of rationality is a framework / pattern that will define specific practices of communication. In the field of organization communication, our research work focuses on several French firms well known in Romania (Carrefour, Renault, Société Générale). Our work aims to articulate two levels of analyze: first, the firm business strategy and the speeches linked with it and second, communicational staging of solidarity concept. The particularity of these "solidary companies" - in their practices and discourses - is that they seem to follow a specific model of mediation built around the paradigm of solidarity. In this model, the logic of construction and collective commitment is meant to go with or to replace, at least partially, the logic of competition which characterizes usually the economic activity.
- Subjects
ROMANIA; CORREALITY &; solidarity; SOLIDARITY; INDUSTRIAL management; ETHICS; ECONOMICS
- Publication
Romanian Journal of Journalism & Communication / Revista Română de Jurnalism şi Comunicare- RRJC, 2010, Vol 5, Issue 4, p37
- ISSN
1842-256X
- Publication type
Article