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- Title
Socially conscious: Companies share CSR best practices.
- Authors
Jacques, Amy
- Abstract
An interview with public relation experts from Ben & Jerry's, Discovery Communications, Eastman Kodak and Microsoft Corp. is presented. When asked about the importance of corporate social responsiblity (CSR), Karen Bergin of Microsoft claims that it helps improve product brand marketing, company's reputation and employee retention. Michelle Russo of Discovery Communications believes that commitment on giving in-kind donations to communities helps them to attract best employees for their company. INSET: 3 tips for better CSR.
- Subjects
BERGIN, Karen; RUSSO, Michelle; SOCIAL responsibility of business; BEN &; Jerry's Homemade Inc.; DISCOVERY Inc.; MICROSOFT Corp.; EASTMAN Kodak Co.
- Publication
Public Relations Tactics, 2010, Vol 17, Issue 7, p12
- ISSN
1080-6792
- Publication type
Interview