Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.Title25 Ways To Perfect Your Press Release.AuthorsFriedman, MitchellAbstractProvides several guidelines on how to perfect press releases in the U.S. Highlights of the newsworthy elements; Importance of focusing on one subject matter; Identification of the source of the release in the letterhead.SubjectsUNITED States; PRESS releases; INFORMATION resources; LETTERHEADSPublicationPublic Relations Tactics, 2002, Vol 9, Issue 7, p15ISSN1080-6792Publication typeArticle