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- Title
Influence of Digital News Media on the Circulation of Printed Newspapers in Nigeria.
- Authors
ADEYEMI, Aderogba; AFOLABI, Ismail Olaitan; ADEFEMI, Victor Oluwole
- Abstract
The fortune of the print media world over has been declining in the last decade for several reasons. Presumably, chief among these reasons is the emergence and popularity of digital media. The Nigerian press is not in any way insulated from the problem facing the print media worldwide. This paper examines the Nigerian press current state of affairs. Employing primarily qualitative research method, both primary and secondary data were interrogated to determine the influence of digital news media on the circulation of printed newspapers in Nigeria and proffer solutions to the problem. The two theories considered relevant to this study are the Creative Destruction and the Destructive Innovation. Based on the data available for the study, it is sufficiently clear that the Nigerian press has been consistently in decline even before the emergence of the new media technology. The new media has, therefore, complicated matters for the newspaper industry. Comprehensive efforts should thus be geared toward arresting the declining trend. The government and the media operators have roles to play in this matter. The government needs to formulate a deliberate policy that would resuscitate the moribund newsprint and other newspaper auxiliary industries. The print media industry's operators need to maximize the benefits of the new media technology.
- Subjects
JOURNALISM research; JOURNALISM education; JOURNALISM writing; JOURNALISTIC ethics; MASS media
- Publication
African Communication Research, 2023, Vol 11, Issue 1, p82
- ISSN
1821-6544
- Publication type
Article