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- Title
"WE HEAR YOU, WE SEE YOU, AND WE ARE WITH YOU." AN ANALYSIS OF NPC SORORITY CHAPTER SOCIAL MEDIA MESSAGES.
- Authors
GOODMAN, MICHAEL A.; MARTIN, GEORGIANNA L.; GEORGE, AARON
- Abstract
In this critical discourse analysis, we examined the most popular non-video-based social media platforms of 33 National Panhellenic Conference (NPC) sorority chapters. This study includes chapters at or approaching 25% "racially/ethnically diverse" membership, a term, and status determined by NPC and campus-based advisors. We analyzed posts from 2019-2022 and how, if at all, these sororities espoused diversity, equity, and/or inclusion (DEI) in their posts. Notable findings involve a spike in DEI posts during June 2020 and a signal of support for lesbian, gay, bisexual, transgender, and queer(+) identities and issues.
- Publication
Journal of Sorority & Fraternity Life Research & Practice, 2023, Vol 18, Issue 2, p67
- ISSN
2165-7858
- Publication type
Article