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- Title
A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research.
- Authors
Gupta, Sachin; Danaher, Peter; Mittal, Vikas; Morrin, Maureen
- Abstract
An editorial is presented on the manuscript peer review process at the Journal of Marketing Research. Topics include the increase in number of manuscript submissions since 2010, a description of the review process, and a sampling of manuscripts was conducted to provide empirical results about the overall review process at the journal.
- Subjects
JOURNAL of Marketing Research (Periodical); SCHOLARLY peer review; MANUSCRIPTS; EDITORIAL boards; MARKETING research
- Publication
Journal of Marketing Research (JMR), 2023, Vol 60, Issue 5, p835
- ISSN
0022-2437
- Publication type
Editorial
- DOI
10.1177/00222437231188507