Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.Title1995 WILLIAM F. O'DELL AWARD.AbstractThis article announces that Fareena Sultan is the winner of the 1995 William F. O'Dell award.SubjectsMARKETING awards; SULTAN, Fareena; AWARDSPublicationJournal of Marketing Research (JMR), 1995, Vol 32, Issue 4, p384ISSN0022-2437Publication typeOther