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- Title
Path Analysis of Buyer Behavior Under Conditions of Crowding.
- Authors
Harrell, Gilbert D.; Hutt, Michael D.; Anderson, James C.
- Abstract
By use of path analysis on data from 600 shoppers, the authors explore the sequential relationships among several variables pertinent to retail crowding. Results furnish evidence that perceived crowding systematically affects shopping behavior and consumers' feelings about retail outlets and shopping trips.
- Subjects
ENVIRONMENTAL psychology; CROWDING stress; SHOPPING; PATH analysis (Statistics); CONSUMER attitudes; CONSUMER behavior; SOCIAL psychology; MARKETING research; HUMAN behavior &; society; RETAIL industry -- Social aspects; PURCHASING -- Social aspects; SPATIAL behavior; PSYCHOLOGY
- Publication
Journal of Marketing Research (JMR), 1980, Vol 17, Issue 1, p45
- ISSN
0022-2437
- Publication type
Article
- DOI
10.2307/3151115