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- Title
Marketing with Integrity: Prioritising Trust Over Transactions.
- Authors
Davies, Tor
- Abstract
The article focuses on the importance of building trust through ethical marketing in the physical therapy industry, emphasizing the value of content-driven strategies. Topics include dispelling misconceptions about marketing, targeting different stages of the buyer's journey, the impact of trust on business and patient outcomes, common marketing mistakes to avoid, and the role of consistency, authenticity, and personal connection in marketing efforts.
- Subjects
PHYSICAL therapy; CORPORATE culture; PATIENT education; HEALTH literacy; HOLISTIC medicine; DIGITAL technology; BEHAVIOR modification; VALUE-based healthcare; DYNAMICS; MEDICAL office management; MARKETING; DECISION making; SALES personnel; BUSINESS; ORGANIZATIONAL effectiveness; TRUST; PATIENT-professional relations; HEALTH behavior; HEALTH facilities; AUTOMATION; WELL-being
- Publication
Co-Kinetic Journal, 2024, Issue 100, p24
- ISSN
2397-138X
- Publication type
Article