We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Understanding Managers' Strategic Decision-Making Process.
- Authors
Boulding, William; Moore, Marian Chapman; Staelin, Richard; Corfman, Kim P.; Dickson, Peter Reid; Fitzsimons, Gavan; Gupta, Sunil; Lehmann, Donald R.; Mitchell, Deborah J.; Urbany, Joel E.; Weitz, Barton A.
- Abstract
This goal of this paper is to establish a research agenda that will lead to a stream of research that closes the gap between actual and normative strategic managerial decision making. We start by distinguishing strategic managerial decision making (choices) from other choices. Next, we propose a conceptual model of how managers make strategic decisions that is consistent with the observed gap between actual and normative decision making. This framework suggests a series of interesting issues, both descriptive and prescriptive in nature, about the strategic decision-making process that define our proposed research agenda.
- Subjects
EXECUTIVES; MARKETING research; DECISION making; MANAGEMENT science; DECISION theory; INDUSTRIAL management
- Publication
Marketing Letters, 1994, Vol 5, Issue 4, p413
- ISSN
0923-0645
- Publication type
Article
- DOI
10.1007/BF00999214