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- Title
Minería del uso de webs.
- Authors
Ortega, José-Luis; F. Aguillo, Isidro
- Abstract
The analysis of web usage information is an important cybermetric tool for describing the visits and visitors to a website, and their navigation behaviour, which can help in designing the structure and contents of the webpages. The paper describes the main concepts (log file, session, user) and introduces both manual and automated techniques to study the log files. Finally, the counters and trackers are described, paying special attention to the statistics offered by two systems: Google Analytics and StatCounter.
- Subjects
WEB analytics; WEBOMETRICS; WEBSITE research; WEBSITE use studies; DIGITAL counters; DATA analysis
- Publication
El Profesional de la Información, 2009, Vol 18, Issue 1, p20
- ISSN
1386-6710
- Publication type
Article
- DOI
10.3145/epi.2009.ene.03