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- Title
Temporality as Bergsonian Critique in the Advertising and Visual Art of Bertram Brooker.
- Authors
Lauder, Adam
- Abstract
This article explores time concepts derived from Henri Bergson as adapted by Canadian marketing theorist and visual artist Bertram Brooker (1888-1955) in articles and textbooks published during the 1920s and early 1930s. Inspired by Bergson's critique of the Western metaphysical tradition, Brooker proposed innovative, participatory advertising strategies based on the French philosopher's non-rational conception of time and the co-evolution of bodies and media. The author argues that the Toronto artist-advertiser's descriptions of radio as offering the possibility of an interactive and synesthetic alternative to conventional print-based forms of advertising indirectly influenced Harold Innis' redemptive gloss on the latent dialogism of radio. A critique of Brooker's and Innis' respective articulations of ''oral'' media as foreshadowing the contemporary economy of televisual ''flow'' is also posited.
- Subjects
MEDIA studies; BROOKER, Bertram Richard, 1888-1955; ORAL communication; BERGSON, Henri, 1859-1941; ART theory; MARKETING strategy
- Publication
Canadian Journal of Communication, 2014, Vol 39, Issue 3, p469
- ISSN
0705-3657
- Publication type
Article
- DOI
10.22230/cjc.2014v39n3a2726