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- Title
Colombians' Sociocultural Representations of French and U.S. Citizens: Delving into Intercultural Perceptions.
- Authors
Valencia, José Aldemar Álvarez; Gal, Damien Le
- Abstract
This study analyzes sociocultural representations about French and U.S. citizens. Drawing on a word association methodology, a thematic and semantic analysis was conducted on a corpus of 4000 words, obtained from surveys completed by 200 Colombians. Findings indicate that representations of U.S. citizens relate to white-Americans' physical traits, consumerism, economic, and political power whereas the French -save for their personal hygiene- draw a much more positive image in relation with gastronomy, fashion and clothes. Implications of these findings point at the role of mass media in the construction of stereotypes and attitudes and the need to foreground intercultural education in curricular programs.
- Subjects
MASS media; COLOMBIANS; MULTICULTURAL education; THEMATIC analysis; POWER (Social sciences); CONSUMERISM; SOCIOCULTURAL theory
- Publication
Journal of Intercultural Communication, 2019, Issue 51, pN.PAG
- ISSN
1404-1634
- Publication type
Article