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- Title
KONSTRUKSI MEME DI LAMAN SOSIAL TERHADAP ISU SEMASA.
- Authors
Bin Anuar, Faizul Nizar; Ahmad, Fauziah; Salleh, Sabariah Mohamed
- Abstract
This research will be focused on the meme genre construction on social networks against issue. Saodah Wok et. al (2006) stated there were several medium effects to the benefactors. These could be witnessed as early as 1930's until 1940's where mass medium was powerful enough to influence people. Alas, information contents together with issues arose intensified the making of the meme genre on social network platforms until they had successfully formed multiplication of various meme genres that exist today. Moreover, this research will be narrowed down to the existence of meme genres either by issues or controversies occurrences. Beside that, this research had undergone qualitative methodology which was facilitated through talks (Focus Group Discussion). A theory that was used in this talks was Media Dependancy Theory by Sandra J. Ball-Rokeach and Melvin DeFleur (1976). The outcome of this research revealed that there were many meme genre types in existence today due to historic or controversial issues that happened either domestically or internationally. Politics, love and family affairs, sports, violence and other few were among genres that had greatly influenced the meme genres construction. These occasions can be concluded that committee's reliance on the mass medium indirectly influenced the direction of meme genres as well as forming them.
- Publication
e-BANGI Journal, 2017, p1
- ISSN
1985-3505
- Publication type
Article