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- Title
On Measures of Message Elaboration in Narrative Communication.
- Authors
Shen, Lijiang; Seung, Su-yeun
- Abstract
This study assesses and compares two forms of measurement instrument for message elaboration in narrative communication research: self-report vs. thought-listing. The validity of the two forms was investigated in a nomological network consisting of need for cognition, message sensation value, identification, transportation, parasocial interaction, risk perception, and behavioral intention. Reliability was also examined. Results showed that the self-report form might be better when the focus was on entertainment-related information, while the thought-listing form might be more advantageous for persuasive information. Implications for narrative communication and future research were discussed.
- Subjects
TEST validity; SELF-evaluation; COMMUNICATIONS research; NOMOLOGICAL networks; PSYCHOLOGICAL research -- Methodology
- Publication
Communication Quarterly, 2018, Vol 66, Issue 1, p79
- ISSN
0146-3373
- Publication type
Article
- DOI
10.1080/01463373.2017.1334682