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- Title
CORELAŢII CU PRIVIRE LA PERCEPŢIA MARKETINGULUI DE MEDICAMENTE.
- Authors
GAVRILAŞ, Victor Alexandru; MARIAN, Liviu Onoriu
- Abstract
The topic of the paper consists in identifying and presenting the correlations regarding the perception of marketing of pharmaceutical products from the pharmacist's perspective. A questionnaire was realized which aimed at emphasizing the pharmacists' point of view of the services and products offered by medicine suppliers. Also, the questionnaire illustrates the pharmacists' discontent linked to the medicine suppliers, which could be improved. To underline the representative results the obtained data was processed in the SPSS system version 19. After the SPSS analyses, I realized more significant correlations between the questions of the questionnaire which I will present in this paper.
- Publication
Review of Management & Economic Engineering, 2019, Vol 18, Issue 2, p227
- ISSN
1583-624X
- Publication type
Article