Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleChoice Criteria for Mobile Telecom Operator: Empirical Investigation among Malaysian Customers.AuthorsRahman, Sabbir; Haque, Ahasanul; Ahmad, Mohd Ismail SayyedSubjectsMALAYSIA; TELEPHONE operators; CELL phones; CONSUMER research; TELECOMMUNICATION; BRAND image; QUALITY of service; CONSUMER psychologyPublicationInternational Management Review, 2011, Vol 7, Issue 1, p50ISSN1551-6849Publication typeArticle