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- Title
CAMPBELL SOUP COMPANY: FROM THE FARM TO THE FAMILY.
- Authors
Ghazzawi, Issam A.; Palladini, Marie
- Abstract
Campbell Soup Company, the world's leading soup maker and a global manufacturer of high- quality branded foods, was recognized by the Points of Light Institute and presented with the Points of Light Corporate Engagement Award at the National Conference on Volunteering and Service in New York City on June 29, 2010. The award recognized Campbell for inspiring, equipping, and mobilizing people to change the world through volunteer service. Through its corporate social responsibility programs, Campbell Soup had been widely recognized for making a positive impact in the workplace, in the marketplace, and in the communities in which it operated. Campbell took CSR and sustainability to a level beyond mere tree hugging. Its Corporate Imperative CSR 2020 Agenda included a broad range of goals with the means to measure success by not only doing good for society, but also by doing well for the company. Campbell was at the forefront of a CSR program that continued to generate wealth, yet it also provided a non-economic winning formula for its consumers, its neighbors, its employees, and the planet. This descriptive case presents management questions requiring in-depth assessment and analysis relating to Campbell's CSR strategies and a comparison to other organizations.
- Subjects
SOCIAL responsibility of business; SUSTAINABILITY; BUSINESS ethics; CORPORATE image; CAMPBELL Soup Co.
- Publication
Business Case Journal, 2012, Vol 19, Issue 1, p21
- ISBN
9780974664323
- ISSN
1937-8459
- Publication type
Article