We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Examining the Effect of Expressing a Quantitative Goal on Consumer Savings.
- Authors
LOIBL, CÄZILIA; SCHARFF, ROBERT L.
- Abstract
We examine the effectiveness of implementation intention plans for achieving regular savings with small-scale, exploratory field research. A series of surveys required participants in a community-based savings campaign to form implementation intentions concerning timing, mode, amount, and source of income for savings during the next month. Baseline and two follow-up responses from treatment and control groups showed implementation plans that require individuals to express discretionary quantitative savings goals are less effective than those that require a generalized, nonquantitative commitment to save. This result has implications for savings programs, many of which consider an expressed quantitative goal to be crucial for success.
- Subjects
SAVINGS; SURVEYS; CONSUMER behavior; INCOME; FINANCE
- Publication
Journal of Consumer Affairs, 2010, Vol 44, Issue 1, p127
- ISSN
0022-0078
- Publication type
Article
- DOI
10.1111/j.1745-6606.2010.01160.x