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- Title
JAMS 2010-2015: literature themes and intellectual structure.
- Authors
Hult, G.
- Abstract
This issue of the Journal of the Academy of Marketing Science ( JAMS) is the final of my term as editor of the journal, although the next several issues will contain articles accepted during my time as editor. It has been a privilege to continue my predecessors' editorships, most immediately following David Stewart, and to now hand over the reins to Robert Palmatier, as my editorial successor. This editorial is a brief account of my JAMS editorial experiences and statistics, along with an overview of literature themes and the intellectual structure of the 2010-2015 articles in JAMS.
- Subjects
JOURNAL of the Academy of Marketing Science (Periodical); MARKETING periodicals; SCHOLARLY periodical editing; MARKETING science; SCHOLARLY peer review; SOCIETIES
- Publication
Journal of the Academy of Marketing Science, 2015, Vol 43, Issue 6, p663
- ISSN
0092-0703
- Publication type
Editorial
- DOI
10.1007/s11747-015-0464-3