We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Spiritual Marketing And Brand Love: A Study In Noor Al-Kafeel Corporation For Animal And Food Products.
- Authors
Al-Hadrawi, Baqer Khudair; Al-Zurfi, Ali Raheem; Hussein, Haider Ghani
- Abstract
The current study mainly examines the effect of spiritual marketing on achieving brand love to explain the nature of the relationship between the study's variables by analyzing the relationship between the variables. This was done through a survey of the opinions of a sample of customers of the Noor Al-Kafeel Foundation for Animal and Food Products in Iraq. The study relied on a descriptive and analytical approach to achieving its goals. The study reached several conclusions, the most important of which are: that the use of spiritual marketing activities within the organization increases the emotional participation of customers and thus develops the relationship between the institution and the customer and creates an intimate relationship that results in love with the brand. Furthermore, as the study recommended: Organizations should target strategies that adopt spiritual marketing to instill a love of the brand in the hearts of their customers so that their perception of the organization can be changed to a positive one.
- Subjects
IRAQ; BRAND loyalty; FOOD of animal origin; ANIMAL products; FOOD animals; BRANDING (Marketing)
- Publication
Webology, 2022, Vol 19, Issue 6, p437
- ISSN
1735-188X
- Publication type
Article