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- Title
Social networking and microfame: Buzzwords or tools for the dental practice?
- Authors
Teich, Sorin
- Abstract
In this article, the author discusses how advertising in dentistry has been changed by social networks. The author mentions how a social network will shut down when it becomes too large and reaches critical mass, thus becoming counterproductive to effective communication. Dentists relied on word of mouth advertising to build their client bases, but now they face the challenge of using social networks to generate business. The article recommends small trusted networks for dentists.
- Subjects
DENTISTS; SOCIAL networks; WORD of mouth advertising; ADVERTISING; MARKETING
- Publication
Quintessence International, 2010, Vol 41, Issue 7, p535
- ISSN
0033-6572
- Publication type
Editorial