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- Title
Constrained Discrimination via MDI Estimation: The Use of Additional Information in Segmentation Analysis.
- Authors
Kumar, Ajith; Dillon, William R.
- Abstract
The authors demonstrate a general, flexible constrained discrimination method for testing hypotheses about the segmentability of a target population using categorical descriptors when additional information is available. The method applies the principle of minimum discrimination information (MDI) to the estimation of multinomial probabilities under linear equality and inequality constraints.
- Subjects
MARKET segmentation; TARGET marketing; STATISTICAL decision making; THEORY of constraints; ESTIMATION theory; LINEAR programming; MANAGERIAL economics; MARKETING strategy; MARKET share; PROBABILITY theory
- Publication
Journal of Marketing Research (JMR), 1987, Vol 24, Issue 4, p396
- ISSN
0022-2437
- Publication type
Article
- DOI
10.2307/3151387