Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleSPORT MANIA AND SCHOOL SPIRIT: A LUCRATIVE COMBINATION.AuthorsJakubovics, JerryAbstractFocuses on the management strategy adopted by top executives at Jostens Inc. Emphasis on increasing shareholder value over time; Importance attached by managers at the firm to the thorough knowledge of the education market.SubjectsJOSTENS Inc.; MANAGEMENTPublicationManagement Review, 1988, Vol 77, Issue 10, p14ISSN0025-1895Publication typeArticle