Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleSTREAMING IS THE NAME OF THE GAME: WHY SPORTS LEAGUES SHOULD ADAPT TO CONSUMERS AND FOLLOW AD DOLLARS TOWARDS LIVE STREAMING.AuthorsBailey, GregorySubjectsATHLETIC leagues; CONSUMERS; STREAMING technology; MAJOR League Baseball (Organization); NATIONAL Football LeaguePublicationJeffrey S. Moorad Sports Law Journal, 2019, Vol 26, Issue 2, p323ISSN2328-0220Publication typeArticle