We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
DİJİTAL ALIŞVERİŞ DAVRANIŞINI BELİRLEYEN SOSYOLOJİK FAKTÖRLER: AKDENİZ ÜNİVERSİTESİ ÖĞRENCİLERİ ÖRNEĞİ.
- Authors
KOLUKIRIK, Suat; GÜN, Elif
- Abstract
The fact that the innovations and the conveniences that occur with the increasing effect of technological developments in today's society surround each area of the social system, change and differentiate our individual and social forms of relationship. So much so that everyday actions carried out through face-to-face and mutual interactions are carried out intensely with technological tools and have become an ordinary part of our lives. Most of our behaviors, from casual conversations to the way of having fun, from leisure activities to working styles, have been transferred to virtual environments and digitalized, gaining different forms and dimensions. Moreover, when we consider the existence of a new generation born into technological developments and consumer society, our cultural practices are transforming and becoming widespread every day. In this perspective, in our study, sociological analysis of digital behavior called 'online shopping', 'e-shopping', 'virtual shopping', 'e-commerce', or 'electronic commerce' is tried to be examined for university students. Using quantitative method in the research, a total of 240 students from Akdeniz University Faculty of Letters Sociology, Philosophy, Geography and Turkish Departments of Language and Literature are interviewed and a survey is conducted between the dates of 17-20 February 2020. The data collected regarding the digital shopping level, perception, experiences, expectations and problems faced by the sample group are numbered and evaluated by tabulating through SPSS program. It is found that the participants perceive digital shopping behavior as convenient, easy, cheap, accessible and time saving; and 88.8% of they have digital shopping experience.
- Subjects
ONLINE shopping; ELECTRONIC commerce; QUANTITATIVE research; VIRTUAL reality; SOCIOLOGICAL research
- Publication
Visionary E-Journal / Vizyoner Dergisi, 2020, Vol 11, p1
- ISSN
1308-9552
- Publication type
Article
- DOI
10.21076/vizyoner.733992