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- Title
TOPLUMSAL CİNSİYET ROLLERİNİN ÇEVREYE DUYARLI TÜKETİM DAVRANIŞI ÜZERİNE ETKİSİNİN ÖLÇÜLMESİNE YÖNELİK BİR ARAŞTIRMA.
- Authors
DABLAN, Esen; YILMAZ ALARÇİN, Eda
- Abstract
Female and male are the concepts that define the biological gender that people have. Within the boundaries drawn by these terms, which are commonly used in daily life, individuals are given certain roles in societies and in sociology, and these terms express the social meaning of those roles. Consumption is a process that encompasses the emergence of needs, meeting needs and beyond. People who are consuming, using products and services are called consumers. Gender is a significant consumption behaviour segmentation criterion used in marketing. Thus, gender roles also shape consumption-related behaviours. The study is conducted with the participation of students studying at the Faculty of Health Sciences of a public university. The collected data is analysed with IBM SPSS Statistics 20 package program. Frequency and percentage distributions are calculated, reliability and factor analyses are carried out and certain parametric tests are used. As a result of analyses, the sub-dimensions of the scales are found and their averages and standard deviations are calculated. Sub-factors of the environmental sensitive consumption behaviour scale are found and the relationship between these dimensions and the gender roles of the students is examined. According to the results, a significant relationship is found between gender roles and energy saving behaviour, general recycling behaviour and ecologically conscious decision making.
- Subjects
INTERNATIONAL Business Machines Corp.; GENDER role; STANDARD deviations; DISTRIBUTION (Probability theory); FACTOR analysis; DECISION making
- Publication
Visionary E-Journal / Vizyoner Dergisi, 2020, Vol 11, Issue 26, p164
- ISSN
1308-9552
- Publication type
Article
- DOI
10.21076/vizyoner.614494