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- Title
Socially Engaging Both Sides of the Brain.
- Authors
MANCUSO, JOAN; STUTH, KAREN
- Abstract
The article focuses on the measurement of emotional responses within human behavior. Cited situation centers on the purchasing decisions among people, along with the decision-making process in the field of marketing science. Discussed are issues on capital investments, business growth, usage of social media in marketing and return on investment (ROI). Also tackled is the article "Show Me the Social Success" written by Jonathan Rick which explores the utilization of social media as a marketing strategy.
- Subjects
EMOTIONAL conditioning; HUMAN behavior; PURCHASING; DECISION making; MARKETING science; CAPITAL investments; BUSINESS expansion; SOCIAL media; MARKETING; RICK, Jonathan
- Publication
Marketing Insights, 2014, Vol 26, Issue 6, p20
- ISSN
1040-8460
- Publication type
Article