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- Title
PLANNING AND IMPLEMENTING MARKET-SEGMENTATION STRATEGY IN TOURISM BUSINESS.
- Authors
Nicoleta-Cristina, Viulet
- Abstract
Brief: Tourism businesses exist in an environment which is under a constant competition pressure, situation that asks for permanent measures taken by the companies that want to exist on the market. Companies are conceiving strategic marketing plans that will help them act better in this environment. They have to come up with strategic plans and to implement market strategies helping them to survive and to develop. All these plans have a base in the companies =missions and all the efforts will start from this point. Strategic plans are split into phases , more easier to be explained to all the personnel involved and more easier to be put into practice, phases organised for each of the plans' steps. Generally, a strategic plan is perfectly shown on a diagram that presents all the phases and steps to be taken from A to Z in order to achieve the results that the plan has stated. An important step is the one that says that everyone from the stakeholders to the last worker , should understand and assimilate every phase of the plan, its purpose, its values, the strategy, and the standards and the behavioural code in order to be perfectly involved in the development of the activities.
- Subjects
BUSINESS planning; MARKETING planning; STRATEGIC planning; MARKET segmentation; MARKETING audits; MARKETING strategy; TOURISM; INVESTORS; BUSINESS enterprises
- Publication
Annals of the University of Oradea, Economic Science Series, 2008, Vol 17, Issue 2, p801
- ISSN
1222-569X
- Publication type
Article