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- Title
Enumerating Cultural Resources of Pakistan's Soft Power: Potentials and Prospects.
- Authors
Saifullah, Khalid; Qaisrani, Irfan Hussain
- Abstract
The evolving need for cooperation between the states to address complex issues such as climate change, cyberattacks, economic depressions and pandemics has enhanced the importance of soft power. Since the start of 20th Century, non-western scholars belonging to China, Russia, Turkey, Iran, Japan and India have started indigenising the concept and resources of soft power. However, little has been explored about the soft power of Pakistan. Using document analysis - both primary and secondary - as a methodological tool, this study tries to fill this gap by exploring the cultural resources of Pakistan. It borrows the definition and framework of soft power proposed by Joseph Nye and contextualises it for Pakistan. The study classifies culture as a primary resource of Pakistan's soft power. The study argues that Pakistan has ample cultural resources of soft power and is struggling to optimally utilise these to achieve national interests. However, despite these initiatives, the country still requires innovative strategies to utilise these resources in pursuance of the objectives defined by its foreign policy.
- Subjects
PAKISTAN; SOFT power (Social sciences); CULTURAL property; DEPRESSIONS (Economics); POWER resources; NATIONAL interest; COOPERATION; CYBERTERRORISM
- Publication
Pakistan Journal of History & Culture, 2021, Vol 42, Issue 2, p61
- ISSN
1012-7682
- Publication type
Article