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- Title
Prime-Time Television Exposure to High Priority School-Aged Social-Developmental Issues.
- Authors
Suzuki, Sherrie; Itano, Davin; Yamamoto, Loren G.
- Abstract
Background: The purpose of this study is to quantify the material children and adolescents are exposed to while watching prime-time television so that school educators, health professionals, and parents can focus on issues of maximum exposure that must be addressed. Methods: Prime-time programming was recorded from 7 p.m. to 10 p.m. Hawaiian Standard Time daily for 2 weeks in July 2005. Recordings were then viewed to identify social behaviors of interest. Results: Each hour, on average, sex was referenced 1.8 times, drugs 0.6 times, tobacco 0.3 times, alcohol 2.4 times, and violence/crime 6.0 times per network. Messages advocating exercise, anti-drug advocacy, and anti- smoking advocacy were each shown 0.2 times per hour, while anti-alcohol advocacy was shown 0.1 times per hour. Conclusion: School educators, health professionals, and parents must recognize that prime-time television frequently exposes viewers to issues that are of critical importance to the health and social development of school-aged children and adolescents.
- Subjects
HAWAII; TELEVISION &; children; SOCIAL development; TEENAGERS; TELEVISION broadcasting; INTERPERSONAL relations
- Publication
Hawaii Medical Journal, 2008, Vol 67, Issue 3, p74
- ISSN
0017-8594
- Publication type
Article