We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Light Bulb Moments: Where Do Student Entrepreneurs Get Their Ideas.
- Authors
Neill, Stern; Bieraugel, Mark
- Abstract
Understanding how to support creative ideation is an important, yet, elusive, issue for marketing educators. To shed light, this study proposes ideation as a malleable state influenced by "outside-the-brain" resources. By examining venture concept ideation, this study captures the ideation–environment relationship using experience sampling to tap into the daily lives of student entrepreneurs. The findings identify how entrepreneurial ideas emerge from specific external interactions and engagements, which are contextualized using two Japanese conceptualizations of space, ba (場) and ma (間). The results inform both marketing education and entrepreneurial marketing.
- Subjects
BUSINESSPEOPLE; LIGHT bulbs; BUSINESS teachers; MARKETING education; EDUCATION marketing
- Publication
Journal of Marketing Education, 2023, Vol 45, Issue 3, p268
- ISSN
0273-4753
- Publication type
Article
- DOI
10.1177/02734753231166710